Enjoying a warm, freshly baked simit from the simitçi (street simit vendors) of Istanbul is an unmatched pleasure. But even in a city as great as New York, we were at a loss to find an authentic simit that had the tasty, crispy, natural healthfulness which is so common overseas. Customers today are global citizens with experiences, food, and loved ones from around the world as well as a renewed dedication to healthy, fresh, locally prepared foods. Simit + Smith aims to provide the perfect product to fit these needs: locally prepared with a global influence.
Each SIMIT + SMITH simit is hand-rolled at our local factory and always freshly baked with no preservatives. We have three varieties: original with sesame, whole wheat with sesame, and multigrain. We also offer a variety of other regional pastries known as poğaça (pronounced po-acha) and treats. As we grow we will introduce other delicious regional breads, pastries and snacks so please keep coming back to see what is new!
Our goal is to become food staple for those who call the US their home away from home, who have seen simit on their travels, who are adventurous and want to try a new product, or who are looking for a healthy alternative to traditional bread items.