Simit in America – Turkish Breads Seek a Niche in the Bagel Capital
NY Times Article by Florence Fabricant
"In Eastern Mediterranean regions, Balkan countries and the Arab world there is a popular snack that looks like a large bagel and comes beaded with sesame seeds. It has various names, but in Turkey it’s called simit, and it is the star attraction at a new shop in Manhattan called Simit & Smith. The Smith is fictitious; the Turkish entrepreneurs behind the enterprise added it to make the name more American-sounding, said Burak Atay, the managing partner.
Though New York is the bagel capital, Mr. Atay said, he and his partners felt they could fill a gap with their breads, particularly for Turkish expats hungry for foods from home."
A version of this article appears in print on December 26, 2012, on page D3 of the New York edition with the headline: Turkish Breads Seek a Niche in the Bagel Capital.
Read more at: www.nytimes.com/2012/12/26/dining/turkish-breads-seek-a-niche-in-the-bagel-capital.html