Simit + Smith

SIMIT IS OUR NATIONAL ICON OF SIMPLE PLEASURES IN LIFE. WE ARE DELIGHTED AND PROUD TO BE BRINGING THIS PLEASURE TO YOU: A CRISPY BITE OF HAPPINESS! DELICIOUS, FRESH MADE, DAILY BAKED ARTISANAL MEDITERRANEAN FARE.

FAQ


Are simit supposed to be eaten while they’re warm?

Since we bake our simit on site throughout the day, sometimes they are still warm when you buy them – but they definitely don’t have to be in order to taste delicious! Simit are traditionally a street food in Turkey, and are sold throughout the day after they are baked. Some people actually prefer the simit from the end of the day. At Simit + Smith we bake our simit continuously during the day so you can rest assured you always receive a simit that was baked within the last few hours. If you prefer your simit warm, our staff will be happy to lightly toast the bread before serving…just ask!

That being said, the breads are entirely preservative free, so they should not be left overnight before eating. If you are not planning to consume your simit within a couple hours of purchase, they are best stored in an air tight bag in the freezer to be thawed and toasted lightly before enjoying. They will taste like they just came out of the oven!

What makes a simit different than a bagel?

  

Though some people consider the simit to be the predecessor of the bagel—and though they share a ring shape and a traditional spot at the breakfast table—there are some key differences between the two breads. The main difference is that bagels are boiled before they are baked which gives them their characteristic shiny outside and dense, chewy inside. Simit on the other hand are quickly dipped in grape molasses before being coated in sesame or our multigrain mix. This helps the seeds stick and also makes the crust crunchier while retaining a moist, light texture inside. Also though our simit are a smaller serving size than the average NYC bagel, they are rolled into thinner, larger-sized rings than most bagels. We invite you to try a simit for yourself and let us know your thoughts.

Do your stores make deliveries within Manhattan?

  

Although we do not currently provide delivery service from our stores we encourage you to call ahead and place an order for pick-up. We understand how important delivery is in NYC and we are actively working on adding it.

Can I have SIMIT+SMITH simit shipped to me?

Unfortunately at this point we are not set up for shipping but it is something we are working on and hope to add in the next 3-6 months. We are also working on distribution partnerships that will get our simit into your local grocer. So ask your grocer for our simit and we’ll do our best to accommodate. Additionally you can find our original simit rings offered for sale on Vintage Food’s website.

How do we get a SIMIT+SMITH store in our city?

First of all: Thank you for your interest in having a SIMIT+SMITH store near you! Our initial expansion plans have us focusing on New York and specifically Manhattan during our first few years, but we aren’t stopping there! While you wait, you may want to suggest to your local grocer that they contact us for opportunities to carry our simit.

Does SIMIT+SMITH have franchise opportunities?

No. We have no plans to take on any franchisees in the foreseeable future. We may, however, be looking for an entrepreneurial location manager like you. If that might be an alternative for you, have a look at our jobs page.

Does SIMIT+SMITH provide simit to wholesale customers?

Yes, we do. You can see our list of retailers to find a store near you that carry our delicious simit. If you are interested in carrying them in your own store or restaurant, send an email to wholesale@simitandsmith.com with your contact information and a short introduction of your business, and we will get back to you as soon as we can.

Who can I speak to about doing a press piece on SIMIT+SMITH?

  

Send a brief email to press@simitandsmith.com, introducing yourself and the media outlet you work for, and we will get back to you as soon as we can. If you include your deadline and some indication of the kind of story you are working on as well, we will be able help you better.

How can I join the SIMIT+SMITH team?

We are always looking for enthusiastic new team members who wants to help us give our guests a pleasant experience.  If you're interested, please send you CV and information to info@simitandsmith.com.

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